Reporting to the Director, Marketing, the Marketing Manager is responsible for collaborating with stakeholders to develop plans based on business objectives, executing marketing campaigns and reporting on the outcomes of the campaigns compared to business objectives for specific lines of business.
The Marketing Manager creates marketing materials, contributes toward building awareness and driving demand for Liaison products and services and supports the sales teams. The Marketing Manager will collaborate extensively with other members of the Corporate Marketing team including the content strategy and marketing team, the digital team and the events team as well as the sales, services and product development teams.
The Marketing Manager will collaborate on the creation of a variety of marketing content, including sales pitch decks, field enablement tools messaging materials, white papers, case studies, product marketing collateral, print ads, direct mail, and other various marketing elements needed for campaigns. Marketing campaigns may include email marketing campaigns, events and webinars marketing, direct mail campaigns, telemarketing campaigns, print advertising campaigns, landing pages, internal and external newsletters, drip marketing and nurturing programs, and other projects as needed.