• Marketing Coordinator

    Job Locations US-MA-Watertown
    Category
    Marketing
    Type
    Regular Full-Time
  • Purpose

    Liaison, named to Glassdoor’s 2017 Best Places to Work, offers the following:

    A place to work with fun, smart, collaborative and driven people. Liaison is unique in that we are an established and profitable company but have that fast-paced energy and feel of a start-up. Our SaaS based admissions management software and services helps millions of students take the next step in their academic career and is utilized by over 5,000 academic programs!!

     

     

    The Marketing Coordinator will be involved in all facets of B2B marketing execution; is capable of managing multiple projects, and enjoys being part of a dynamic team.  This is a great opportunity to become hands-on with marketing automation, data management & audience segmentation, marketing analytics, Web & social marketing, and other B2B marketing skills.

     

    Primary responsibilities include:

    • Supporting the execution of marketing campaigns through our marketing and sales platforms (Liaison’s Enrollment Marketing Platform, Salesforce.com, etc.)
    • Data Management
      • List management  - includes list research, segmentation
      • Gathering and analyzing data for in-house research projects
    • Collaboration cross organizationally with Sales and account managers
    • Executing Webinars and live events
    • Helping to support Liaison’s social media strategy

    Personal Attributes

    • Creative problem solver
    • Excellent communication skills
    • Team player
    • Strong attention to detail

    Qualifications:

    • B.S. degree in a Marketing-related field
    • Exposure to and knowledge of Marketing Automation and Sales CRM
    • Proficiency with Microsoft office products (Word, Excel, PowerPoint)
    • A passion for B2B Marketing and a commitment to quality

     

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